AT&T Partner Marketing
AT&T Partner Marketing
AT&T Partner Marketing
AT&T Partner Solutions
AT&T Partner Solutions
(2023)
(2023)
Partner marketing is complex. We simplified it with compelling, co-branded content that clearly communicates joint value—strengthening AT&T’s alliances with leading global technology providers.
Partner marketing is complex. We simplified it with compelling, co-branded content that clearly communicates joint value—strengthening AT&T’s alliances with leading global technology providers.
Partner marketing is complex. We simplified it with compelling, co-branded content that clearly communicates joint value—strengthening AT&T’s alliances with leading global technology providers.
Client
Client
AT&T Partner Solutions
AT&T Partner Solutions
Year
Year
(2023)
(2023)
Services
Services
Partner Marketing
Partner Marketing
,
,
Sales Collateral
Sales Collateral
,
,
Joint Solutions
Joint Solutions
Mission
Mission
Clearly communicate the joint value of AT&T’s strategic alliances and enable partner sellers.
AT&T and its key partners, including Google®, Microsoft®, DXC®, and Cisco®, offer a diverse set of integrated B2B solutions through variety of collaborative sales approaches. Empowering partner sellers to confidently and effectively explain and promote these solutions to prospect is a critical factor in the success of each alliance.
Clearly communicate the joint value of AT&T’s strategic alliances and enable partner sellers.
AT&T and its key partners, including Google®, Microsoft®, DXC®, and Cisco®, offer a diverse set of integrated B2B solutions through variety of collaborative sales approaches. Empowering partner sellers to confidently and effectively explain and promote these solutions to prospect is a critical factor in the success of each alliance.
Challenge
Challenge
The needs of partner sellers and internal sales reps are not the same.
Partner sellers typically have less technical expertise and other competing alliance priorities. Any partner-focused content must be easy to use and inspire confidence, or it will be ignored. Across multiple alliances, we created pitch decks, videos, briefs, playbooks and infographics, specifically designed for each unique partner seller situation.
The needs of partner sellers and internal sales reps are not the same.
Partner sellers typically have less technical expertise and other competing alliance priorities. Any partner-focused content must be easy to use and inspire confidence, or it will be ignored. Across multiple alliances, we created pitch decks, videos, briefs, playbooks and infographics, specifically designed for each unique partner seller situation.
Results
Results
Our highly visual content simplified and streamlined the messaging for partner sellers and sparked their internal use within AT&T as well.
AT&T recognized the value of simplified messaging and intuitive visuals to support its alliance marketing and sales efforts. The content has been repurposed for tradeshows, social media and the AT&T website.
Our highly visual content simplified and streamlined the messaging for partner sellers and sparked their internal use within AT&T as well.
AT&T recognized the value of simplified messaging and intuitive visuals to support its alliance marketing and sales efforts. The content has been repurposed for tradeshows, social media and the AT&T website.
/ Testimonial
“They're great at quickly grasping the business and technical value of our joint solutions, and turning that into content and sales tools our partners actually want to use. The results speak for themselves: high-quality, impactful, and effective.”
“They're great at quickly grasping the business and technical value of our joint solutions, and turning that into content and sales tools our partners actually want to use. The results speak for themselves: high-quality, impactful, and effective.”
“They're great at quickly grasping the business and technical value of our joint solutions, and turning that into content and sales tools our partners actually want to use. The results speak for themselves: high-quality, impactful, and effective.”
Joe Papa
Joe Papa
/
Former Director Market Development, Strategic Alliances AT&T Business Solutions
Ready to move your
B2B buyers forward?
Contact Altitude today to clarify your complex solutions—so your B2B audience quickly understands, trusts, and takes action.
Copyright © 2025 Altitude Management.
All rights reserved.
Ready to move your
B2B buyers forward?
Contact Altitude today to clarify your complex solutions—so your B2B audience quickly understands, trusts, and takes action.
Copyright © 2025 Altitude Management.
All rights reserved.
Ready to move your
B2B buyers forward?
Contact Altitude today to clarify your complex solutions—so your B2B audience quickly understands, trusts, and takes action.
Copyright © 2025 Altitude Management.
All rights reserved.
What’s next?
What’s next?
What’s next?
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Visualizing invisible technology is hard. We combined relevant footage with easy-to-follow animations to bring the value of this resilient networking solution to life.
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Visualizing invisible technology is hard. We combined relevant footage with easy-to-follow animations to bring the value of this resilient networking solution to life.
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